EXCLUSIVE: B2B firm Uppler doing business in 150 countries a year after birth

By Andrei Skvarsky.

Business-to-business (B2B) deals are a fast-growing market, and B2B company Uppler, set up by three young Frenchmen in Tel Aviv a year ago has been able to extend its multi-industry business to more than 150 countries.

The entire personnel of the dot-com firm are about a dozen people one of whom works from an office in Paris and the rest are based at the Tel Aviv headquarters.

The business geography of Uppler, which started off with fashion trade but today deals in cosmetics, electronics, sports and healthcare goods, toys and other products, spreads from the United States, France and Britain to remote spots such as French Polynesia and American Samoa.

Uppler is looking for more funding, however, one of its co-founders and top managers, Timothee Bensimon, told EmergingMarkets.me.

Uppler, which largely acts as a professional social network for traders, sees itself as a major competitor to Alibaba and seeks to win B2B markets, mainly in America and Europe, that the Chinese e-commerce company has not yet conquered.

According to Forbes, the global B2B e-commerce market is likely to become twice as big as the business-to-consumer (B2C) market by 2020.

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