By Andrei Skvarsky.
Debt investor Permira Debt Managers (PDM) has continued its strategic line of investing in technology-focused companies by making a loan recently to global sports media technology firm Deltatre to help it to refinance a debt and support its buyout of a software company.
PDM, a London-headquartered company focused on investing in medium-sized European businesses, has acted as senior lender under a loan project to support Deltatre, according to a statement from the London-headquartered debt investor.
The money came to Deltatre, which is part of the Bruin Sports Capital investment company and has FIFA, Premier League, UEFA and BBC among its numerous clients, from one of PDM’s funds, Permira Credit Solutions III (PCS3), PDM said in a statement.
Besides refinancing Deltatre’s debt, the loan aimed to support the company’s acquisition of Massive Interactive, a London-headquartered developer of over the top (OTT) software to enable media companies to deliver targeted content and ensure personalised user experiences.
PCS3 has by now invested in more than 30 businesses.
PDM as a whole has provided more than 6.5bn euros to more than 120 firms in a variety of industries in 12 European countries since its inception in 2007.
PDM has offices in Guernsey, Luxembourg and California besides its head office in London.
Deltatre has more than 650 employees worldwide and, in addition to its headquarters in Turin, has offices in London, New York, Los Angeles, Utah, Paris, Munich, Hamburg, Geneva, Tokyo, Mumbai, and Singapore.
Massive Interactive’s customers include international companies such as AT&T, Perform Group and BBC Worldwide. Massive has offices in Prague, New York and Sydney in addition to its headquarters in London.
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