Sberbank becomes major player in Russian media market by buying into Rambler

By Andrei Skvarsky.

Russia’s largest lender Sberbank has taken ownership of a 46.5 per cent stake in media company Rambler Group in closing a deal that has given birth to Russia’s biggest media and entertainment company.

Investment holding company A&NN now owns a stake of the same size as Sberbank’s in Rambler, which runs one of Russia’s key search engines and biggest web portals and provides digital services that have a total monthly unique user audience of 56m.

Seven per cent interest belongs to the Era Capital investment company, Sberbank said in a statement.

Raphael Abramyan will remain Rambler’s CEO, but the company will have a Sberbank-controlled board of directors, which will be headed by the bank’s first deputy CEO Lev Khasis and include its senior vice-presidents Andrey Vanin, Marina Zhigalova-Ozkan and Tatiana Zavialova.

Abramyan, A&NN founder and main beneficiary Alexander Mamut and Era Capital founder and CEO Ekaterina Lapshina will also be on the board.

According to the Sberbank statement, Rambler will put the money invested by the bank into technological development.

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