SBERBANK the world’s 13th most valuable brand – Brand Finance

By Andrei Skvarsky.


Sberbank’s brand value has earned Russia’s biggest lender 13th place in this year’s Top 500 Banking Brands ranking compiled by Brand Finance, a London-based brand valuation consultancy.

The 500-name league table values Sberbank’s brand at $14.16bn compared with the valuation of $10.77bn on the 2012 list, where the Moscow-based firm was 17th.

J.P. Morgan and Barclays are slightly below Sberbank, while China’s ICBC, Construction Bank and Agricultural Bank were above the Russian lender.

Russia’s VTB moved up from to 80th from 87th place with valuations of $2.34bn and $1.8bn respectively.

The United States’ Wells Fargo tops the list, having risen from last year’s second rung, while HSBC slid to the third position from the first.

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