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Pluribus Optimum, a Swiss PE firm, has earmarked EUR 100 mln for investments in Russia and CIS countries over the next three years. The funds will target e-commerce platforms to improve certain operational aspects such as order processing, document handling, billing and payment acceptance. They will also be targeting the third-party logistics market, popularly known as 3PL or TPL. Most investments in the past have been towards developing the online portals themselves; Optimum plans to serve the order fulfillment and logistics areas of the e-commerce industry, which are currently under-served. Their first investment will be in the form of an acquisition and the deal is expected to conclude early in the first quarter of 2013. The Russian e-commerce market has already crossed the USD 10 bln mark in 2011, and is steadily trending at 25 per cent growth per annum.
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