In what can only be considered a boom to e-baby commerce, three independent investments have been made in companies that sell babies’ and children’s products in Europe.
First, Russian VC ru-Net has invested USD 6 mln for a 25 per cent equity stake in Esky, a Russian portal that serves the young children’s market.
Second investment comes in the form of EUR 168,000 (PLN700,000) from Xevin Investments towards Poland-based Baby’s Secret Club, an e-commerce site that also seeks to develop a community of mothers in the country. This startup offers parents the chance to get great deals with up to 70 per cent discount.
A third investment, sum of EUR 15mln, was made by Polish group MCI Management and 360 Capital Partners – with existing investors Action Capital Partners and DN Capital – in WindeIn, a German baby products e-tailer.
Looks like the baby commerce business in the region are in good health, with great expectations for growth! As with this type of acquisition, the funds will go towards rapid, inorganic expansion of product lines and geographic reach.
source – Invest-IQ.net
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