By Andrei Skvarsky.
Russian broker Otkritie is going to change its logo, overhaul its websites and carry though a major advertising campaign as part of a newly launched rebranding project.
In the course of this re-imaging effort, Otkritie, which has jumped nine positions up on Thomson Reuters Extel’s best Russian brokers lists since last year, will seek to present itself “as one of the leaders of the country’s finance industry”, the firm said in a statement.
Otkritie strategic communications chief Alexey Karakhan said the Moscow-based brokerage plans to “revise not only its visual solutions but also its basic principles for relations between the corporation and its personnel and clients”.
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