By Andrei Skvarsky.
Sberbank, Russia’s biggest lender, has launched a scheme for retail clients that, for a monthly subscription fee of 399 roubles ($5), offers a diversity of financial and non-financial services, including a free debit card and discounts on food delivery, taxi journeys, and restaurant bills.
The SberPrime+ scheme involves the acquisition of a debit card, either plastic or digital, which will be issued and serviced at no charge and will enable its holder to withdraw cash at zero commission from any automated teller machine (ATM) in the world.
SberPrime+, which was announced by Sberbank’s chief executive officer Herman Gref and deputy CEO Kirill Tsaryov at an online news conference on April 8, enables the subscriber to save up to 5,000 roubles ($65) a month, according to the lender.
The SberPrime+ services include free mobile communications and free delivery of medicines.
There would also be reduced prices for 80,000 movies sold by Russian media services company Okko.
Gref said SberPrime+ is a unique product in Russia and that he and his colleagues had been unable to find an equivalent anywhere else in the world.
Some of the SberPrime+ services will be provided by companies in Sberbank’s extensive ecosystem, and some by firms outside it.
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