By Andrei Skvarsky.
Russia’s biggest lender Sberbank and online retail bank Tinkoff were among the first-round winners in the 2015 World’s Best Digital Banks competition held annually by Global Finance, the famous New York-based monthly.
The two banks had been candidates in the Central and Eastern Europe category. Sberbank became the regional winner in two subcategories – Best Bill Payment and Presentment and Best Information Security Initiatives. Tinkoff, which has no branches and does all its business electronically, was the country winner for Russia.
“Only banks that entered the competition were considered for awards,” Global Finance said in a sprinkle of cold water on potential victory celebrations.
The criteria were “strength of strategy for attracting and servicing digital customers, success in getting clients to use digital offerings, growth of digital customers, breadth of product offerings, evidence of tangible benefits gained from digital initiatives, and web/mobile site design and functionality”, the magazine said in a statement.
The overall regional and global winners, and global subcategory winners, will be named at Global Finance’s Best Digital Bank Awards dinner on October 27, which will follow the magazine’s Digital Bank Conference. Both events will take place at The Brewery, an event and dining venue in London’s City.
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