Sberbank widens range of languages it uses to talk to foreign clients

By Andrei Skvarsky.

Sberbank, Russia’s largest lender, has enlarged the range of foreign languages it uses to communicate with non-Russian-speaking customers, adding Japanese, Chinese, Korean, German, French, Italian, Spanish, Finnish, Uzbek, and Tajik to English, which it has used before.

Sberbank branches have presentations of key products and services such as cards, savings accounts, internet banking and the SberSpasibo loyalty programme not only in Russian and English but also in Japanese, Chinese and Korean, the bank said in a statement.

Sberbank automated teller machines (ATMs) have menus in Russian and nine foreign languages – English, Chinese, French, German, Italian, Spanish, Finnish, Uzbek, and Tajik.

One can choose the design of a card one is ordering from Sberbank, for instance asking for a view of an area in one’s home city to be put on it, according to the statement.

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