By Andrei Skvarsky.
Among hundreds of financial abbreviations that the average American cannot but wants to understand, ETF (“exchange-traded fund”) is the target of the largest annual number of online searches, according to British price comparison online company money.co.uk.
There are on average 114,160 online searches per year in the United States, a nation of 334m, for a definition of an ETF, a type of investment fund traded on a stock exchange, money.co.uk says in a study.
ETF is looked up more than four times as frequently in a year as the next most searched-for contraction, DFM, “discretionary fund management/manager”, which essentially stands for a system where an investor delegates decision-making to a portfolio manager or counsellor.
Money.co.uk’s study has aimed to find out how familiar each on a list of about 300 abbreviations and acronyms is to Americans.
It is based on data from business research companies The Muse and AKG, banking and insurance group NatWest, television business news channel CNBC and analytics tool Google AdWords.
DFM only gets 26,830 searches annually, money.co.uk says.
Besides DFM, only five abbreviations on money.co.uk’s list get five-digit annual numbers of look-ups. They are IRR (“internal rate of return”), NAV (“net asset value”), AUM (“assets under management”), BPS (“bespoke portfolio service”) and APR (“annual percentage rate”).
Scores of abbreviations on the list have annual records of three-digit numbers of searches, and there are nearly 200 abbreviations that are never looked up at all, the study suggests.
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