By Andrei Skvarsky.
Making a living through paid content on YouTube is a tempting alternative to a 9 to 5 job but is a more challenging task in Western Europe than in the east of the continent because of different salary and price levels, a study by marketing agency Reboot suggests.
A YouTuber living in Liechtenstein, for instance, would yearly need about 17m views for their posts to raise a rough equivalent of 58,644 euros ($66,539), the net average annual salary in what is a microstate of only 38,300 but the country with the highest salaries on a list of 44 European nations covered by the study.
The top five group on the list also includes Switzerland, Luxembourg, Denmark and Norway, countries with average annual salaries of between $61,440 and $45,120, which sets targets of between 15.5m and 11.5m views to YouTubers.
Britain, Germany, France, Spain and Italy are also in the high-salary group on the list. This entails hard work for YouTubers, according to the London-based marketing agency, whose study is based on data from Lickd, a digital platform helping YouTube content creators to legally post music videos.
On the other hand, the average annual salary in Armenia, 2,988 euros ($3,390), means that Armenia is the country on the list offering the easiest salary-matching target to attain – just about 850,600 views.
Salaries in Turkey, Ukraine and Georgia are similarly low. This consequently means that local YouTubers have an easier time than their Western European counterparts.
Eastern European member countries of the European Union are better off but still present a case closer to Turkey and ex-Soviet states than to Western European nations.
Reboot also said that there are monthly on average 85,500 global Google searches for “How to make money on YouTube?” and 34,600 worldwide Google searches for “How to monetise YouTube videos?”
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